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White Glo was established in 1993, initially developed for Australian actors, actresses and models who required the utmost facial beautification. However, word soon got out about just how effective White Glo was and we decided to make it available to the public!

It all starts with a smile. An infectious smile. A smile that can travel around the Earth. Our inspiration, Marilyn Monroe famously said, "A smile is the best makeup any girl can wear". We believe that everyone has the right to the brightest, whitest smile to power through their day and be their most confident self. Change the world, one smile at a time.



Canstar Blue is a consumer review and comparison website that has been helping Aussies make better informed purchase decisions since 2010, with White Glo shining brightest in toothpaste ratings, receiving first in customer satisfaction ratings in 2019. An independent study was conducted with over 3,000 participants finding that White Glo rated five stars across feel of teeth after using, effectiveness, value for money, texture, taste, packaging and overall satisfaction outdoing major international brands.


Based on an independent survey led by Australia’s largest consumer advocacy group, White Glo is proud to have ranked first in teeth whitening, competing with over 20 other brands and 700 participants over the course of a month. Based on the trialists, White Glo toothpaste significantly outperformed the average of 55% in terms of whitening noticed.


White Glo is proud to have products certified by the ADA, a team of expert dentists that ensure our products work exactly as intended and meets the regulations set out by ISO 11609. This includes 9 standards and 10 stringent tests including total fluoride, abrasivity, stability and remineralisation rates taking over 2 years to complete. In addition to thorough testing, our products are consistently retested to ensure we are maintaining the high quality set out by the ADA. You can rest assured your smile is being well looked after.